WTM Africa 2027 will take place from 7–9 April 2027 at the Cape Town International Convention Centre (CTICC), South Africa. Organized by RX Africa, this leading travel and tourism trade show will once again connect African destinations with global buyers, media, and tourism professionals.
Event Overview
- Dates: 7–9 April 2027
- Venue: Cape Town International Convention Centre (CTICC), Cape Town, South Africa
- Organizer: RX Africa
- Theme: Driving Tourism Growth Through Innovation and Collaboration
Key Highlights
- Exhibitors: Hundreds of tourism businesses from across Africa, including hotels, tour operators, and destination marketing organizations.
- Delegates: Thousands of international buyers, media representatives, and tourism leaders expected.
- Networking: Pre-scheduled business meetings, speed networking sessions, and industry workshops.
- Co-located Events: Africa Travel Week will host niche shows such as ILTM Africa (luxury travel) and EQUAL Africa (LGBTQ+ travel).
Strategic Importance
- Global Reach: WTM Africa is part of the World Travel Market portfolio, linking Africa to international tourism markets.
- Market Access: Provides African tourism products direct exposure to global buyers and media.
- Innovation: Sessions on digital transformation, sustainability, and storytelling in tourism.
- Cape Town’s Role: Reinforces Cape Town as a premier global tourism hub.
Exhibitor & Buyer Focus
- Exhibitors: Safari operators, cultural tourism providers, luxury resorts, and national tourism boards.
- Buyers: International travel agents, tour operators, and corporate travel planners.
- Matchmaking: Online diary system ensures quality meetings and measurable ROI.
Impact on African Tourism
- Economic Growth: Strengthens Africa’s position in the global travel economy.
- Inclusivity: Supports SMMEs and community-based enterprises.
- Future-Proofing: Focus on sustainability, diversity, and digital innovation.
Why It Matters
WTM Africa 2027 is more than a trade show—it is a platform for collaboration, cultural exchange, and business growth. By connecting African destinations with global buyers, it ensures that local communities benefit from international exposure while positioning Cape Town as Africa’s gateway to the world.
