The TBCSA Tourism Leadership Conference 2026, hosted by the Tourism Business Council of South Africa (TBCSA), will take place from 27–28 October 2026 at the Sun City Resort in the North West Province. This milestone event celebrates 30 years of supporting and shaping South Africa’s tourism private sector, marking a pivotal moment for collaboration and innovation in the industry.
Event Overview
- Dates: 27–28 October 2026
- Venue: Sun City Resort, North West Province, South Africa
- Organizer: Tourism Business Council of South Africa (TBCSA)
- Theme: 30 Years of Tourism Leadership: Building the Future Together


- Leadership Dialogue: Brings together leaders from business, government, academia, and media to discuss opportunities and challenges shaping South Africa’s tourism landscape.
- Youth Empowerment: Creates platforms for youth-owned businesses and emerging entrepreneurs to engage with established industry leaders.
- Innovation Focus: Addresses digital transformation, sustainability, and inclusive growth within the tourism value chain.
- Networking: Facilitates collaboration between public and private sectors to strengthen South Africa’s global tourism competitiveness.
Strategic Importance
- Policy Alignment: Supports South Africa’s Tourism Sector Recovery Plan and Vision 2030 goals.
- Industry Collaboration: Encourages partnerships between established enterprises and new entrants.
- Legacy Celebration: Marks three decades of TBCSA’s leadership in advancing private-sector tourism development.
Impact on South African Tourism
- Economic Growth: Reinforces tourism’s role as a key driver of employment and investment.
- Inclusivity: Promotes transformation and diversity across the tourism ecosystem.
- Future-Proofing: Focuses on innovation, sustainability, and resilience for long-term success.
Why It Matters
The TBCSA Tourism Leadership Conference 2026 is more than a gathering—it’s a platform for vision, collaboration, and empowerment. By uniting leaders and innovators, it ensures that South Africa’s tourism sector continues to thrive and evolve for generations to come.